CHALLENGE
How might we deliver a north star of a sole-solution PayPal Vodafone experience for on boarding mobile subscribers in the UK?
VALUE PROPOSITION
- One-click onboarding
- One-click checkout
- Integrated rewards experience
Leverage storytelling and visual narrative as north star of the PayPal-integrated experience.
APPROACH
Lead Designer
UX, Persona & Scenarios development, Thumbnail Storyboarding, Wireframing, Character Illustration, Final Artwork Production
ROLE
PRODUCER OPS · Premnath Thiagaraj
VISUAL DESIGN · Gokul Narayanan
COPY · Idayu Rahman
TEAM
THE ASK
OVERDELIVER
WHY STORYBOARD
Experimentation at little cost, in a compressed period
Helps us think of new and unique opportunities
Communicates effectively, empathically
WHAT OTHER VALUE CAN WE PROVIDE?
ILLUSTRATION
thumbnail storyboards > CHARACTER DESIGN > Storyboard art
